Qualitative vs Quantitative Research Paradigms

This video is about Qualitative vs Quantitative research paradigms. Qualitative research explores attitudes, behaviour and experiences through such methods as interviews or focus groups. Qualitative research explores attitudes, behaviour and experiences through such methods as interviews or focus groups. It attempts to get an in-depth opinion from participants. Quantitative research generates statistics through the use of large-scale survey research, using methods such as questionnaires or structured interviews. This type of research reaches many more people, but the contact with those people is much quicker than it is in qualitative research. This video discusses these differences from the perspective of Research Cycle: Difference in Qual & Quant. Philosophy, difference in designing research questions, difference in data, difference in research methods and tools and difference in data analysis techniques. The example questions can be downloaded from https://docs.google.com/presentation/...