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Editing: Fabrizio Partel There is an Italian brand that the whole world envies us. A brand that, throughout its glorious history, has managed to overturn paradigms. To anticipate technologies. And to beat renowned competitors to the punch with innovation. An Italian brand, which had less means and less financial capacity than the sacred monsters of the automobile. But which still managed to upset its opponents, despite them being much larger and more powerful. How? Thanks to its inventions and its genius. This is the story of David versus Goliath, in a perpetual struggle where Italian ingenuity prevails over the strength of muscles. And money. Oh, and I'm not talking about Ferrari, or Maserati. Or even Fiat or Alfa Romeo. Because this brand has only one name: Lancia.

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