Posicionamiento de marca: Cómo destacar en un mercado competitivo con Eduardo Quezada - #141

Description: What makes a brand truly valuable and stand out in a saturated market? Why are some brands remembered, chosen, and command higher prices than others? In episode 141 of Entrepreneurial Mentors, Ximena Delgado, founder and CEO of Vocera and business content creator on her platform @therealdeal.blog, talks with Eduardo Quezada, brand strategy specialist and consultant, about building a solid foundation for creating brands with real value, even for small and medium-sized businesses. They discuss brand diagnosis, positioning, archetypes, the importance of consistency and differentiation, and how to balance the art of engaging with the art of selling.