Brick by Brick: Inside Lego
Lego, the company known by kids and parents alike for its colorful building bricks, is hugely successful. Over the last four years it has enjoyed double-digit growth...but, just ten years ago, the company was losing nearly a million dollars a day. Bloomberg's David Tweed traveled to the company’s headquarters in Denmark to get a glimpse into Lego’s history, its production, its fans, the Lego family billionaires and the young boss who rebuilt one of the world’s most loved toy companies. Originally published on Bloomberg TV in April 2014.
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