The Evolution of Programmatic Advertising, Clearly Explained - First Impressions EP-1

Welcome to the very first episode of the First Impressions Podcast by Drako. Programmatic advertising is a $700+ billion industry that powers most of the ads we see online, but how did we get here? In this episode, Stewart takes you through the complete history of advertising and programmatic media buying. Whether you're an advertiser, marketer, agency professional, or someone who's curious about how the internet became funded by ads, this episode will help you understand the milestones that shaped modern programmatic advertising. ⌚️ TIMESTAMPS 00:00 Introduction 02:33 Advertising Before the Internet (Ancient Rome to TV) 04:17 The Birth of Digital Advertising 06:16 Cookies, DoubleClick & Early Ad Tech 08:32 The Dot-Com Boom, Crash & Rise of Ad Networks 10:13 Facebook, Data Brokers & Audience Targeting 11:17 The Programmatic Revolution: DSPs, SSPs & Automation 14:53 Privacy, GDPR & The Cookie Debate 18:32 AI, ChatGPT & The Next Advertising Frontier 19:55 The Future of Programmatic & What's Next Website: https://www.drakomediagroup.com/ Drako: https://www.linkedin.com/company/drakomedi...