RFM Analysis in Excel | Customer Segmentation Project for Data Analysts

In this video, I’ll show you how to perform RFM Analysis in Excel step by step - from preparing data to scoring customers based on Recency, Frequency, and Monetary value. You’ll learn how to use Excel formulas, pivot tables, and conditional formatting to identify your most valuable customers and apply customer segmentation directly in Excel — no coding needed. This is a perfect data analytics project if you’re building your portfolio, preparing for a data analyst interview, or just want to understand how businesses analyze customer loyalty and purchasing behavior using Excel. Excel File: https://github.com/muhammadtayyab07/A... Timestamps 0:00 - Intro 0:20 - RFM Analysis Explained 2:08 - Data Setup in Excel 3:35 - Pivot Table: Max Date, Transactions & Revenue 5:30 - RFM Values & Scoring 5:30 - RFM Segments 12:12 - RFM Insights Visualization 12:35 - Segment Strategies 12:50 - Wrap Up Related Playlists ▶ Excel Analytics Playlist:    • Excel Analytics   ▶ Power BI Analytics Playlist:    • Power BI Analytics   What You’ll Learn How to perform RFM Analysis in Excel Using formulas and pivot tables for customer segmentation Building a real-world Excel analytics project Applying RFM methodology to understand customer value Creating professional data analytics projects for your portfolio Keywords RFM analysis Excel, Excel data analytics, RFM customer segmentation Excel, customer segmentation Excel, RFM model Excel, RFM analysis project, Excel analytics project, RFM Excel tutorial, data analytics Excel project, Excel for data analysts, data analyst portfolio project, customer segmentation in Excel, Excel RFM calculation, business analytics Excel project Hashtags #RFMAnalysis #ExcelAnalytics #DataAnalytics #CustomerSegmentation #ExcelTutorial #ExcelProjects #DataAnalyst #BusinessIntelligence #ExcelForDataAnalysis #PortfolioProject