Do Hard Things A Podcast With Gabe Lullo Ft. Neil Weitzman

"The GTM bar is quite low. And that's a good thing for those of us who get it." - Neil Weitzman, Fractional CRO and Founder of Weitzman Go to Market Neil's philosophy comes down to three words: get it done. Not more frameworks, not more slide decks, just execution. His take on the say-do ratio is simple: If you say you're going to do something, do it. If you can't, communicate it before someone has to ask. Sounds obvious. Yet most companies still miss the mark. The follow-up that never comes, the quote promised on Tuesday that's still sitting in the drafts on Friday. The proposal that takes two weeks instead of two days. Neil's point: the bar is so low that simply doing what you say you'll do already puts you ahead of most of the market. When he joins a company as a Fractional CRO, he starts with the data. Do they know what good looks like in their funnel? What's converting? Where are deals getting stuck? Most companies have fragments of the answer. Very few use that information to coach, hire, and improve consistently. Build the foundation, create repeatable systems, get the team running, and eventually hand it off to a full-time leader. And for founders who say they want honest feedback? He'll give it. The best ones are willing to hear it.