Hyundai x BBC | The Art of Precision

Archery is a precision sport that requires determination and concentration. With such fine margins, even the slightest advantage can make all the difference. This is where advancements in technology are helping to give athletes a winning edge. Hyundai Motor Group, with its long-standing connection to archery in South Korea and around the world, has developed and provided innovative technologies to support the training process. With the constant evolution of the sport, today we not only celebrate the Korean women's team’s remarkable 10th consecutive gold medal, but also every archer’s journey towards progress. Meet archery legend Bobae Ki, introducing Hyundai Motor Group's archery technology solutions in a mini-documentary made with ‪@bbcstoryworks‬. ► Learn more: https://www.hyundai.com/worldwide/en/... ► Follow us on Instagram:   / hyundai   ► Check out more BBC cooperations:    • Hyundai x BBC Storyworks | Generation One   #HyundaiMotorGroup #BBC #Archery #Archerylegends #KoreaArcheryAssociation #KiBobae #WorldArchery