Headlining Sold-Out Shows While Folding Towels: How to Build a Brand in Music ft. Eddie Adams Music

eddie adams quit his 9-5 in business valuation to bet everything on music. since then he's headlined and sold out the green room, played the armory, crossed 100,000 streams, and landed the breakaway lineup in his hometown minneapolis. he still folds towels at the gym to make rent. this episode is the real math of betting on yourself: the kitchen conversation where he told his mom he was quitting and heard his dad's tv shut off, the business plan powerpoint his dad demanded before he'd get behind it, the six months eddie was too embarrassed to say what he'd done out loud, rebranding from Z to eddie adams, keeping zach separate from eddie, the myth of overnight success, rejection threshold, the real history of chicago house, and why the second best time to plant the tree is now. if you're working a job that feels dormant and carrying a dream you've never said out loud, this one's for you. chapters: 0:00 intro: the thing eddie does that nobody with millions of followers will 0:55 the bracelets + breakaway (seeing his own name on the lineup) 2:44 life in the 9-5: business valuation and feeling dormant 4:38 the kitchen conversation: telling mom, dad's tv shuts off 5:23 the business plan powerpoint his dad demanded 9:55 quitting + the six months he was too embarrassed to talk about it 14:49 grief of outgrowing your friend group (and how eddie handles it) 18:05 rebranding from Z to eddie adams: the turning point 20:59 building the brand: instagram as your business card 25:13 finding people who give you real feedback (you're gonna suck at first) 29:12 the vision: events, the eddie adams sound, the butterfly effect 35:42 chicago house history: where the genre actually comes from 38:29 eddie vs. zach: separating the artist from the person 44:34 folding towels at the gym: the real financial picture 48:19 overnight success is a myth + rejection threshold 51:44 the AI hot take: why he loses respect for AI flyers 57:54 commit sooner than later: the tree quote 1:04:22 where to find eddie + outro follow eddie: youtube + instagram: @eddieadamsmusic spotify / soundcloud / bandcamp: eddie adams follow @thekidslikeus for more.