WHAT IS BRANDING? Marty Neumeier explains.

'The Brand Gap,' by Marty Neumeier is the most helpful book that I have ever read to understand how to create a great brand. A lot of people confuse the term 'Brand' for a product, logo or corporate identity. Are you doing the same? As Marty Neumeier explains in his book 'The Brand Gap,' , "A brand is a person's gut feeling about a product, service or organisation." In addition, he adds '"Your brand isn’t what you say it is. It’s what they say it is." Are you looking to offer brand strategy to your clients? Do you want to know exactly how to start a compelling brand? Or do you already have a brand that is not excelling as you had hoped? Marty Neumeier explains all in his book 'The Brand Gap.' ➡️📚 Interested in buying this book? click on this link here: https://amzn.to/31IXZ0N 📒 Notes and Resources 📒 1) Marty Neumeier is interviewed by Chris Do from the Futur. Fascinating interview!    • What is Branding? A deep dive with Marty N...   2) Mart's website - check out the onliness test on the 'Steal This Idea Section.' https://www.martyneumeier.com/the-onl... Want to follow me? Instagram:   / .  . Website: https://jackredley.com/ Portfolio: https://jredleydesigns.com/