Inside Duolingo’s Unhinged Marketing Strategy with Zaria Parvez

In this episode of Public Beach, I sit down with Zaria Parvez, Global Social Media Manager at ‪@duolingo‬ and the creative mind behind some of the most unhinged, hilarious, and brilliant marketing stunts on the internet. Zaria shares how she stays culturally relevant, builds a scrappy creative team, and keeps the magic alive after going viral. 00:00 Cannes First Impressions and Career Beginnings 02:06 The Rise of TikTok and Content Creation 03:56 The Birth of Duo the Owl 07:36 Team Dynamics and Creative Processes 10:02 Balancing Short-term Trends and Long-term Campaigns 13:21 Collaborating with Product Teams 14:50 Forming the Creative Team 16:14 Social Media Strategy 17:56 Building Relationships 18:34 Cultural Identity and Career 23:15 Future Aspirations 26:03 Challenges and Reflections