EP 13: Lucky 13: From Fear to Power

Thirteen isn't unlucky — it's just misunderstood. And so are a lot of beliefs we've been carrying around without ever questioning them. For their 13th episode, Renee and Lena raise a glass (Malbec and raspberry sparkletini, respectively) and dig into the fascinating world of superstition — how it shapes the way we think, decide, and show up in business and in life. From hotels skipping the 13th floor to Friday the 13th quietly outperforming the stock market, the crew unpacks why we fear certain numbers, where those beliefs actually come from, and what happens when bold women decide to ignore them entirely. They spotlight trailblazers like Mary Kay Ash — who launched her empire on Friday the 13th, built a 13-story headquarters, and kept her office on the 13th floor — and explore how figures like Taylor Swift and Madonna turned personal rituals into rocket fuel for their success. But the real conversation is bigger than numbers. It's about disrupting old belief systems, questioning what we were taught versus what we actually believe, and choosing not to let fear sit in the driver's seat of your business. Cheers to 13. Cheers to disruption. Cheers to you. Woman business owner? Trailblazer in your family or community? We want to hear from you — [email protected] | IG & YouTube: @athenaslisteningcrew