FELIPEH CAMPOS E SÔNIA ABRÃO DETONA CATIA FONSECA em Polêmica Antonia Fontenelle DESABAFA

The Presenter Sonia Abrão is a journalist who graduated from the Cásper Líbero School of Social Communication. She chose popular journalism when she worked for Notícias Populares, which uses agile, direct and objective language. This type of publication has always been a challenge, and she has worked for magazines such as Contigo, Amiga, Semanário, etc., not only as a columnist, but also as an editor, reporter and head of reporting. Sonia had a daily television column for Diário de São Paulo. Her work in newspapers eventually led her to TV with the subject of her columns, first as a guest on popular programs such as those of Silvio Santos, Chacrinha, Flávio Cavalcanti, Gugu, Hebe Camargo, Raul Gil, J. Silvestre, etc., then as a TV commentator on the program Aqui Agora, and also as a reporter for Gugu's helicopter. On the radio, she worked as a TV commentator on the most popular AM programs and, later, as a presenter for her own programs on the Tupi, Globo, América, Capital and Record radio stations. On TV, with the program A Casa é Sua!, Sonia revolutionized the formula of traditional "feminine" afternoon programs. Her first step was to do away with cooking, fashion shows, crafts, beauty, etc. segments, and, as a journalist, to focus on a completely informative format, variety journalism and general reporting. The result: a mix of artistic subjects, interviews with personalities from the most varied segments, including politics, investigative and denunciatory journalism, news reports and gossip, as well as opinion segments such as Joga Fora no Lixo, which became a craze among viewers and caused a lot of controversy, and Entre na Roda (a debate with famous people about the topics of the week). The program is currently called 'A Tarde É Sua'. Since she works in the press, Sonia decided to make room for newspapers and magazines on the program, showing all the major stories, the highlights, the headlines of the day, reading the most interesting subjects with the audience and showing the most striking photos, all of this in the section Facts and Rumors, which also includes foreign magazines and tabloids. Although it was a trademark of the program, the scheme began to be imitated by other programs in the time slot, on competing networks, and ended up becoming a new way of reporting news on TV. She was one of the first to integrate the Internet into TV, with the section Site By Site, covering the main variety sites, including international ones. Sonia Abrão is also a writer, having already published the books “Santas Receitas”, “Abaixo a Mulher Capacho” and "Homens que Somem". The program A TARDE É SUA reaffirms the most characteristic trait of journalist Sonia Abrão: her blunt opinion. Based on qualified information, it presents news about arts, behavior, politics, health, economy, and education, aiming at public participation, interaction, and the exchange of ideas. It is a dynamic reflection of our daily lives, always updated with the main newspapers, magazines (Brazilian and foreign), websites, and a report that is always present in the most important events throughout the country. In short, A TARDE É SUA is an open space for everyone who has something to say, always bringing very special guests, including experts, artists, and personalities, to bring culture, entertainment, and service provision to the afternoons of REDE TV! every day. Monday through Friday, at 3 p.m.