Top 40 Classic #6

Enduring Hearts is the only nonprofit dedicated entirely to funding research that improves outcomes for children with advanced heart conditions. Murder Hornet helped them go somewhere most charitable initiatives never reach. The Fortnite Heartpack — the first-ever charitable side quest on Fortnite. The work reimagined gaming's "extra life" mechanic as an interactive educational experience. Inspired by real pediatric technology like the Berlin Heart, players assembled a mechanical heart backpack and learned how transplant devices work as they progressed. Set inside Super Pet World, the experience combined narrative storytelling, customization, and mission-based gameplay. Players met Alice — inspired by real transplant children — and completed guided challenges to unlock the Heartpack. Amplified through creator livestreams. Launched over a single month during Heart Health Month. The campaign generated 11.5 million earned impressions and 173,000 plays. A universal gaming symbol transformed into a tool for understanding. Placing at number 6 — Enduring Hearts, from Murder Hornet.