The Rise and Fall Of America's Greatest Pickup Truck Ever

In this video, we trace the rise and fall of International Harvester — the company that built America's first pickup truck in 1907, invented the crew cab, and created the SUV market with the iconic Scout. We cover how one CEO's disastrous strike destroyed a billion-dollar empire, why the Big Three inherited everything IH built, and how Volkswagen is now spending billions to revive the Scout name as an electric vehicle. What IH's own dealers warned management about — and were ignored — might be the most frustrating part of the whole story. #pickuptrucks #internationalharvester #ihscout #americantrucks #automotivehistory #truckhistory #engineeringhistory #classictrucks #vintagevehicles #industrialhistory