Cannes Lions 2026: Igniting with Creators

This panel discussion, hosted by the dentsu Global Business Development Office, will explore how the convergence of technology, entertainment, and next-generation creators can generate new sources of momentum and contribute to the future growth of the content business. The session will showcase current initiatives and case studies while examining the importance of engaging next-generation creators and communities throughout the process to foster innovation and sustainable growth. SPEAKERS: SIGMUND BJØRNHAUJ Executive Director, GeekOut Studio DOMINIK HADLOW Founder, DOMZ LISA WILLETT Senior Director of Global Strategic Partnerships, Roblox AOI YAMAMOTO House of Creators Lead, dentsu