Build “boring” engineering orgs - Charity Majors | Craft 2025

Pretty much everybody understands when and why you should “choose boring technology,” in Dan McKinley’s memorable phrase. But when it comes to building engineering orgs, too many of us keep chasing the same small slice of “top engineering talent” and relying on them to move the business forward. I actually think we have this exactly backward. It's a huge competitive advantage if you can build an engineering org where perfectly normal software engineers, with a normal amount of experience and skill, can consistently move fast, ship code, understand their software, respond to users, and push the business forward a little more every day. P.S. – A sociotechnical system like this also mints world-class engineers like no one’s business. This talk was recorded at Craft Conference 2025. The event was organized by CraftHub. You can watch the rest of the conference talks on our channel. If you are interested in more speakers, tickets and details of the conference, check out our website: https://craft-conf.com/ If you are interested in more events from our company: https://crafthub.events/