Source/Medium not set in GA4? Here are the reasons and potential fixes

Are you seeing not set source and medium in your GA4 reports? This issue can stem from a variety of factors, including incorrect tag firing order or problems with server-side tagging. Learn how to resolve these issues and prevent it. === TIMESTAMPS === 00:00 - Intro 00:15 - Event tags fire before Google Config Tag 00:45 - Incorrect server-side implementation 01:45 - Measurement protocol issues 04:45 - Missing session_start event 05:30 - Audience triggers 07:30 - Incorrect UTM parameters 08:30 - Exclude today's and yesterday's data 09:30 - Spam traffic 15:45 - Final words === LINKS === Subscribe to our Youtube channel    / @analyticsmania   ⭐⭐ Google Analytics 4 course ⭐⭐ https://www.analyticsmania.com/course... 📕 Free e-book: Getting Started with Google Analytics 4 https://www.analyticsmania.com/p/gett... ✭ Blog Post: Not set in Google Analytics 4. How to fix it? https://www.analyticsmania.com/post/n... ✭ Blog Post: UTM Parameters in Google Analytics 4 https://www.analyticsmania.com/post/u... ✭ Blog Post: UTM parameters not working in GA4? https://www.analyticsmania.com/post/u... === CONNECT WITH JULIUS & ANALYTICS MANIA === ✭ Facebook   / analyticsmania   ✭ Twitter   / fedorovicius   ✭ Linkedin   / fedorovicius   Subscribe to our Youtube channel    / @analyticsmania   #googleanalytics #googleanalytics4 #ga4