Jon Taffer Explains Why Gen Z Stopped Going To Bars

After 15 years and 283 episodes of Bar Rescue, Jon Taffer knows exactly why your local bar is failing, and why Gen Z is staying home. We sit down with the legendary host to talk massive egos, the 36-hour reality of Bar Rescue remodels, and the psychological tricks bars use to drain your wallet. Jon Taffer returns to BroBible to catch up with publisher Brandon Wenerd on 10 seasons of saving bars and fixing "Broken Men." Taffer pulls back the curtain on the intense, sleepless reality of filming Bar Rescue, going in totally blind to fix failing businesses in just three days. We also dive deep into the current state of drinking culture. Jon sounds off on why alcohol consumption is dropping, how DoorDash and legal weed are keeping Gen Z on the couch, and why people order top-shelf bourbon just for the Instagram "relevancy" flex. Plus, Jon ranks the Top 5 Bar Cities in America (brace yourselves, Los Angeles), reveals his patented psychology behind bar music, and exposes the great "Chicken Tender" lie. Chapters / Timestamps: 0:00 - 15 Years of Bar Rescue & Fixing "Broken Men" 4:50 - The massive egos of failing bar owners 7:20 - Behind the Scenes: The insane 36-hour Bar Rescue turnaround 12:20 - Why Gen Z stopped going out to bars (Edibles, DoorDash, & Coffee Shops) 15:00 - The "Relevancy Trap" of Social Media & fake bourbon flexes 17:00 - The Top 5 Bar Cities in America (And why LA is a terrible bar town) 23:30 - Taffer's patented Bar Music psychology (Why you should NEVER play new music) 28:40 - Menu Engineering: How menus trick you into spending 20% more 31:10 - The great "Chicken Tender" lie 34:00 - The Bourbon Street Halloween riot & wild fan moments 36:50 - Jon Taffer's new Brown Butter Bourbon If you enjoyed this interview, please subscribe to our channel here at BroBible for more. E-mail Brandon Wenerd: [email protected] Follow Brandon Wenerd on Instagram:   / brandon.wenerd   Subscribe to Brandon's Substack: https://thewenerdweekly.substack.com/ Subscribe to BroBible for More: https://goo.gl/eBVqzx Check out more of BroBible here: http://www.BroBible.com   / brobible     / brobible   Est. 2009, BroBible is a lifestyle publisher and content collective focused on sports news, culture news, and gear. Every Bro loves a story.