IIM Udaipur Research Day 2026 | Prof. Julien Cayla

At IIM Udaipur Research Day 2026, Prof. Julien Cayla shares insights from his research journey, discussing how academic curiosity, interdisciplinary thinking, and real-world relevance shape impactful scholarship. In this talk, he reflects on the evolution of his research interests, the role of marketing and consumer culture in contemporary society, and lessons for aspiring researchers and doctoral scholars.