Менеджмент, реклама и скандалы: как зарабатывают в мире боев

00:00 — Introduction: Getting to Know Vitaly Tarasov 00:27 — How Vitaly Came into the Industry and His Early Career 01:25 — Selling MMA Boxing and Moving into Management 02:35 — About Principium: Services and Clients 04:23 — Working with Brands and Crypto Partnerships 05:42 — Marketplaces vs. Own Traffic 07:33 — Management and Marketing: Two Business Areas 09:23 — Pop-MMA and the Stages of Industry Growth 11:18 — New Restrictions for Fighters (2026) 13:33 — The Ideal Future of the Industry and the Role of Bookmakers 16:17 — Storytelling: How to Make a Fight a Series 20:16 — Declining Interest from Major Advertisers and the End of Monetization 26:32 — Fees and Market Caps 28:06 — How Fighters Make a Living: Supplemental Income and Merchandise 31:05 — Fighter Selection and Selection Criteria 34:25 — What Attracts Sponsors: Package Offers 38:39 — Agency Financial Model: Sources of Income 44:05 — High-Profile Fight and Signing Announcements 47:21 — Podcast Scandal (Sulyanov vs. Siesta) — Analysis 56:16 — Practical Advice for Fighters: How to Become Attractive to Sponsors 1:02:11 — Personal Brand Examples (Ismailov, Bupas, Myshev) 1:09:12 — Summary and Parting Words About the Video Vitaly Tarasov, co-founder of the sports marketing agency "Principium," provides a detailed account of the martial arts business in Russia: fighter management, attracting sponsors, media promotion, and declining revenues and practical advice for athletes and brands. Useful links — Subscribe to the Insider podcast:    • Insider Podcast   — Principium Agency — contacts/applications: https://principium.agency?utm_source=... — Vitaly Tarasov's Instagram:   / tarasov_vitalii   — Insider community website: https://ultimatum.store/community?utm... — Community Telegram channel: https://t.me/ultimatumboxing — Audio versions of podcasts: https://music.yandex.ru/album/35834491 Cases and mentioned people Alexey Papin, Timur Zolotoy, Evgeny Goncharov, Magomed Ismailov, Chingiz (TopDog), Al Siesta, Anatoly Sulyanov, and others—search by name in the description or by time in the timecodes. If you found this video helpful, like it, subscribe, and comment on what martial arts topics you'd like to see in the next video. #martial arts #MMA #boxing #sportsbusiness #marketing