Matrox Video Announcement Creates a Paradigm Shift for ProAV Industry

Ron Berty, business development manager at Matrox Video, unveils a massive announcement of its new Maevex MGX lineup of encoders and decoders, which they believe creates a paradigm shift in AV over IP compression, alleviating major network and IT administration pressure. In an exclusive interview with AV Technology's Cindy Davis, Berty explains why and how the newly released Maevex MGX has achieved HEVC 4:4:4, full color space, and comparable quality to the light compression world, but at one 20th of the bit rate. Berty answers the following questions. Check out the full video interview: AV Technology Question: Declaring a paradigm shift is a pretty bold statement. How do you back that up? AVT Q: You’re building on Maevex. How so? AVT Q: What are some of the biggest pain points the new Maevex MGX is addressing? AVT Q: What were some of the trade-offs needed to achieve high-quality? AVT Q: You say that the eye cannot detect latency at this level. What about in mission-critical control rooms? Convince me! AVT Q: This is a bandwidth story, and that translates into one of the biggest pain points for IT departments: Distributing signals on the network. AVT Q: Let’s discuss applications and how each of the new products fits into those. Let’s address the control room first. How do the new KVM capabilities and near-zero latency performance fundamentally change how operators can work, particularly regarding the centralization of PCs in a rack room and sharing control with remote or overflow rooms? AVT Q: Matrox hasn’t traditionally been in the unified communications and collaboration spaces. How will you address these spaces? There are a lot of pain points here. Color accuracy and near-zero latency are critical for the content being shared. AVT Q: What about the user interface? Easy to use is critical in these spaces. AVT Q: Flexibility and scalability are important. Interoperability is essential when buying new technologies. Please explain how MGX supports standard protocols like IPMX, RTSP, MPEG-TS, and SRT. AVT Q: What role does Matrox IQ mode play? AVT Q: This is a hardware and ultimately a software play. Things are coming down the road that we can’t foresee. How do these new products address that? AVT Q: Let’s talk about competitive products and price. What is the primary competitive edge of Maevex MGX, and how does the pricing, especially for your dual-channel encoder and decoder solutions, position Matrox in the market? AVT Q: InfoComm is right around the corner! You say seeing is believing? Will attendees be able to see this in action?