Nowe źródła przychodów sieci handlowych (obszary 1-4) / 7 obszarów decydujących o zyskach

Where can large retail chains find new revenue today—without building more warehouses and tying up capital in infrastructure? In this installment, Tomasz Gutkowski (CCO, Univio) and Tomasz Cyrek (Country Manager Poland, VTEX) discuss four areas that allow retailers to grow based on what they already have: retail media and traffic monetization, their own marketplace, entering B2B sales, and expanding into foreign markets. Specific numbers, examples from VTEX's global projects, and conclusions for decision-makers are provided. 📩 Want to talk about technology for your chain? Contact us: https://www.univio.com/pl/technologie... 0:00 Retail media – traffic monetization and margin potential 9:28 Your own marketplace – how to scale your offer without your own warehouses 21:41 Entering the B2B sector – leveraging existing resources 34:10 International sales #retail #ecommerce #retailmedia #marketplace #B2B #crossborder #VTEX #Univio #new revenues