Marketing dashboards are broken. I spent 13 years fixing it. AI agents finally killed it.
I spent 13 years in marketing — running campaigns, managing $100M+ in ad spend, watching 5 data scientists in a row fail at the same problem. The reporting bottleneck is the silent killer of every agency, every marketing team, every CMO budget. This is how I solved it. And why AI agents mean it's time to stop hacking in Slack and Telegram — and start shipping real products. 🎯 What you'll learn: • Why every reporting project I touched failed the same way • The gaming company spending millions per day and waiting a week for data • Why hiring data scientists didn't fix it (and what does) • My exact stack: Funnel.io → Looker → BigQuery → AI agents in Slack • How AI agents now run weekly client reports, daily account QA, cross-channel audits — autonomously • What MCP changes for everyone building reporting in 2026 • The shift: from building hacks for yourself, to shipping products others can use ⏱️ Timestamps: 00:00 - Managing $100M in Ad Spend & Starting My Agency 00:31 - Why Traditional Agency Reporting is Broken 02:26 - Why 5 Data Scientists Failed at My Old Agency 03:51 - Fixing a 1-Week Data Delay at a Billion-Download Gaming Co. 05:29 - Starting My $2M Agency & Tackling the Data Bottleneck 07:15 - The Big Shift: Moving to BigQuery to Own Our Data 07:38 - The AI Boom: Plugging AI Agents Directly into BigQuery 08:15 - Automating Slide Decks, Slack Alerts & CPA Monitoring 10:23 - Why Domain Experts Now Beat Data Scientists 11:03 - Turning Internal Tools into a SaaS Client Portal 12:29 - AI-Generated Meeting Briefs & Creative Audits 13:22 - Advanced Cross-Platform Conversion Tracking 14:06 - What's Next: Claude & MCP Integration 14:26 - Final Advice: Stop Doing Manual Work, Ship Real Products 🔗 Links & Resources: Try my AI marketing team in one platform: https://app.getchase.ai Check out the agency client portal: https://app.definedchase.com Work with my agency: https://www.definedchase.com/contact-us/ Connect with me on LinkedIn: / vytisbareika Vytis Bareika: ◽️ LinkedIn: / vytisbareika ◽️ X: https://x.com/vytisbareika ◽️ Instagram: / vytis_bareika ◽️ Facebook: / vytisbareikaofficial ◽️ TikTok: / vytisbareika ◽️ BlueSky: https://bsky.app/profile/vytisbareika... #reporting #marketinganalytics #aiagents #agencylife #marketingagency #bigquery #mcp #foundermode #buildinpublic #digitalmarketing

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