O que marcas de luxo sabem sobre desejo que marcas comuns ignoram (com Patrícia Diniz) -

In this episode of the Branding in Everything Podcast, I welcome Patrícia Diniz, a luxury, fashion, and beauty expert with over 25 years of experience in groups such as LVMH, Gucci Group, and YSL Beauté, to open the black box of the luxury market. We discuss what truly defines a luxury brand, why price doesn't define luxury—luxury defines price—how major fashion houses build symbolic value and desirability, and what any brand, regardless of segment, can learn from this business model. Request your proposal from Galileo Branding - https://www.galileobranding.com.br Use the coupon "BRANDINGEMTUDO" on Rhino and get R$200 off your first ride - https://www.vamosrhino.com/?source_ca... 🟠 Host: Galileu Nogueira (  / galileunogueira  ) and Guest: Patrícia Diniz (  / patriciadiniz.consultoria  ) We talked about: ✅ What is true luxury — and what is just premium with a veneer ✅ How to build a luxury brand without 100 years of history ✅ The role of experience and service in building Brand ✅ Why controlling every step of the supply chain is fundamental to luxury ✅ What Brazilian entrepreneurs can learn from the maisons If you want to build a brand that people can't live without, this episode is for you. Share it with at least 3 brand managers or entrepreneurs who want to raise the standard of their business. 00:00 — Introduction and presentation by Patrícia Diniz 03:00 — What really defines luxury 08:00 — Symbolic value: luxury isn't about price, it's about what the customer feels 14:00 — The two pillars of luxury: image and desirability management 20:00 — Internal branding: how luxury brands train their teams 28:00 — Does accessible luxury exist? The difference between luxury, premium and mastigex 36:00 — Is it possible to build a luxury brand without 100 years of history? 44:00 — The training that allowed consultants to experience the customer firsthand 50:00 — How to start luxuryizing your brand today 56:00 — Luxury as a business model — and what any entrepreneur can learn 1:00:00 — Closing