Lethabo Mokoena (Walk Fresh): The 10-Year Journey of a Township-Born Brand | Mashstartup Podcast

What does it take to build something that lasts — not just in profit, but in purpose? Lethabo Mokoena, the founder of Walk Fresh, unpacks the lessons, phases, and grit behind building a township-born business that’s stood the test of 10 years. What began in a backyard in Daveyton is now a movement, a trusted brand, and a symbol of what’s possible when vision meets relentless execution. Lethabo reflects on how Walk Fresh grew from a local sneaker-cleaning hustle into a nationally respected company with commercial products, collaborative campaigns, and cultural relevance — all while staying rooted in community. This is more than a business story. It’s a story of impact. In this conversation, we explore: ​The unseen work and mindset it takes to build over a decade​How township businesses can scale without losing their soul​The culture and economy of sneaker care in South Africa​Walk Fresh’s expansion, product innovation, and ecosystem thinking​The power of building infrastructure in overlooked spaces​ Lethabo’s tone is honest, grounded, and clear: greatness doesn’t come from hype — it comes from discipline, community, and staying true to your 'why'. His story is a blueprint for entrepreneurs looking to build something real, relevant, and rooted. If you're serious about business as a tool for transformation, this is the episode to tune into. This is how you build something that lasts. ________________________________________________ Learn from South Africa's entrepreneurs, solution builders, and opportunity creators. Each episode dives into real stories, hard-won lessons, and the unfiltered realities of building in South Africa. From tough calls to turning points, this is for builders who are serious about the work. We’re not just telling stories—we’re building a home for South Africa’s next generation of entrepreneurs. Explore tools, mentorship, and opportunities at ⁠www.mashstartup.co.za⁠. New episodes weekly. Subscribe. Share. Leave a review. And if it connects—send it to someone building something that matters. #SouthAfricanEntrepreneurs #StartupSouthAfrica #Mashstartup #SmallBusiness #Podcast