Creative Minds | Tannese Williams on Color, Emotion, and Design Collaboration

In this episode of Creative Minds, Tannese Williams, Product Marketing and Development for Fashion, Home + Interiors at Pantone, explores the role of color as a driver of emotion, storytelling, and design. Drawing from her work at Pantone and her collaborations with designers and brands, Tannese reflects on how color goes beyond aesthetics to express dualities — softness and strength, grounding and elevation — shaping how people experience products and spaces. The conversation highlights how materials, textures, and color palettes come together to create deeper emotional connections. Creative Minds is a conversation series by Haworth, featuring designers, architects, and leaders who explore how design influences the way we work, live, and connect. ------------- Learn more: https://www.haworth.com Tannese Williams is responsible for Product Marketing and Development for Fashion, Home + Interiors at Pantone. About Haworth: Haworth is a global company dedicated to creating spaces that help people perform their best at work and in life. Design‑led and human‑centered, Haworth brings together research, expertise, and collaboration with architects, designers, and partners to explore new ways of working, living, and connecting through space. #CreativeMinds #Design #ColorDesign #DesignThinking #DesignCulture #FutureOfWork #Haworth