Who is in it for What. Value Propositions and Strategic Commitments

This session explores how the value of the business model is created within the CU project and maps different project partners’ engagement. Julia Olander, City of Gothenburg, will share how the city has strengthened its competence in working with AI. By combining technical development with user-centred methods, the City of Gothenburg has gained insights into the tangible value that creates for the city. Loredana Gavrilescu, Iceberg Plus, will present the progress of Work Package 5, Business Development, including the Enhanced Business Model (Deliverable 5.1) and Strategic Partnership Formation (Milestone 22), with a focus on stakeholder mapping and how universal design drives both societal and market value. The session took place on 16 September 2025 and is hosted by Project Leader Anna Wennblad, European Citiverses Uniting for Inclusiveness.