Phi Hoang - Creativity, Midjourney, and the future of brand design

2024 was the year the Perplexity brand took over the design community. And a big reason why is because of Phi Hoang(https://x.com/apostraphi). So this week’s episode is a deep dive into brand experience design and creativity with AI tools. We get an inside look at: Phi’s creative process with Midjourney Why Perplexity thinks of the brand in “seasons” Phi’s tool stack for creating marketing videos with AI Behind-the-scenes of how Phi stumped the founder of Midjourney Why Perplexity cares about creative consistency - visual consistency + a lot more Phi referenced the episode with Henry Modisett (https://www.dive.club/deep-dives/henr...) the Head of Design at Perplexity Mike Smith (https://x.com/mikesmith187) from Smith & Diction (https://smith-diction.com/) is who Phi collaborated with on the initial brand identity Phi uses Midjourney (https://www.midjourney.com/home) for image creation He also mentioned Runway (https://runwayml.com/), Luma (https://lumalabs.ai/dream-machine), and Krea (https://www.krea.ai/home) for video work. Chapters 0:00 Intro 1:17 Creataing Perplexity merch 5:23 What makes for a great brand 7:59 The journey of the Perplexity brand 10:10 How the brand team operates at Perplexity 14:18 The beginning of Phi's creative process 16:42 Phi's refinement process 21:27 Creative consistency - visual consistency 24:11 Handling executive buy-in 27:57 Treating Twitter as a testing ground 32:02 Diving deep into Phi's experiments 40:47 Phi's tool stack 42:49 Gaining confidence sharing your work Dive is where the best designers never stop learning 🤿 🌐 dive.club 🐦 twitter.com/joindiveclub Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪