Modern Fulfillment Strategies: Breaking Silos, Smarter Inventory, Real‑Time Decisions

Supply chains have never been more complex—or more critical. In this conversation, industry experts unpack how to unify data, break operational silos, and make real time decisions that delight customers without blowing margins. This conversation featuring Alejandro Toriello (UPS Professor of Logistics, Georgia Tech – Host); Bart De Muynck (Founder, Bart De Muynck LLC); Warren Rojas (VP, Transportation Strategies, Manhattan Associates) covers the following the topics: • The core modern fulfillment methods across store, curbside, ship from store, and home delivery—and how they change warehouse and transportation design. • How to eliminate silos across systems and create a single source of truth for KPIs and leadership dashboards. • Why speeding from five day to same day delivery can push logistics costs from ~15% to ~30% of product cost—and what to do about it. • Practical ways to align incentives across warehouse, yard, and transportation to remove bottlenecks and improve OTIF performance. • Real time order promising, sustainability minded options, and setting the right customer expectations up front.