Inside India's Incredible Motorcycle Culture with Asteride Founder Jitesh Surana | Ep. 156
India is home to one of the largest and most passionate motorcycle communities in the world, yet most riders outside the country know very little about it. Jitesh Surana, founder of Asteride, joins the One Gang Worldwide Podcast to explore the people, roads, and culture that make India one of the most fascinating places on Earth to ride. We discuss everything from Royal Enfield clubs and unforgettable motorcycle adventures to dealer partnerships, motorcycle tourism, rider safety, and how technology is helping bring riders together like never before. Whether you've ridden across India or have only dreamed about it, this conversation offers a fascinating look at a motorcycle culture unlike any other and the vision behind Asteride, a platform built to help riders discover new roads, connect with fellow enthusiasts, and make every ride more memorable. Connect with Jitesh: Website: https://asteride.co/ LinkedIn: / jiteshsurana YouTube: / @asterideapp Instagram: / jiteshsurana Check Out Our Sponsors: SAVE 20% on Milwaukee Leather motorcycle gear! ✅ Use promo code: CW20 🛒 Shop here: https://milwaukeemotorcycleclothing.com Connect with Cycles Worldwide: Facebook: / cyclesworldwide YouTube: / @cyclesworldwide Instagram: / cyclesworldwidellc Linkedin: / sergey-tokman-2a78a6284 TikTok: / cycles.worldwide Timestamps: 00:00 - Asteride: The One-Stop Hub for Riders 00:21 - Podcast Intro – Jitesh Surana 02:27 - Rapid-Fire Icebreaker 06:21 - Epic Arunachal Ride Recap 07:39 - Growing Up & First Bikes 09:52 - Consulting Career Abroad 12:10 - Royal Enfield Club Culture 13:52 - India's Riding Club Scene 16:03 - Motorcycle Gear Sponsor Spot 16:55 - Riding Culture in India Today 18:55 - Why Riding in India Is Different 22:47 - The Idea Behind Asteride 25:09 - Group Ride Challenges in India 28:26 - Asteride Features Riders Love 31:04 - Group Ride Discipline 32:20 - Inside India's Motorcycle Scene 34:22 - The Sweet Spot for Motorcycle CC 35:51 - ATVs, UTVs & Indian Weddings 39:21 - Yamaha XSR155 & Custom Culture 41:35 - Mechanics & Service Challenges 45:34 - Indian Motorcycle Brands Going Global 47:03 - The Future of Electric Two-Wheelers 48:37 - Building a Rider Community 52:43 - Why Dealers Should Embrace Community 54:31 - Incentives, Culture & Influencers 57:40 - Asteride's Global Vision 01:01:06 - Launching Asteride 01:02:14 - New Features & Touring Plans 01:03:39 - Where to Follow Jitesh & Asteride #Asteride #Motorcycles #India #RoyalEnfield #BikeLife #AdventureBike #MotorcycleTouring #GroupRide #MotoCommunity #Powersports #OneGangWorldwide #JiteshSurana #RoyalEnfield #MotorcycleCulture #IndiaMotorcycles #AdventureMotorcycling #MotorcycleTravel #RideTheWorld #PowersportsPodcast
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