Godfather of Sports Marketing: The Man Who Turned Michael Jordan Into a Billion‑Dollar Brand

Join GrowthX : https://growthx.cc/growthx-member GrowthX is a private club of 4,000+ members who lead product, marketing, and growth at companies like SarvamAI, Apple, Zepto, Microsoft, Google, Zerodha, Netflix and Freshworks. CXOs, VPs, ICs — all united by one obsession: compounding their career & company’s growth. Our members get access to — • 4,000+ member online private community • In-person monthly events across India • $100K worth credits from top brands • All self-paced learning programs • Live weekly learning with CXOs • Career Hub for interviews • Access for 12 months Chapters: 0:00 - Intro 1:15 - What’s common between Nike, Adidas and Reebok? 6:50 - What gave Sonny so much conviction to bet on Michael Jordan? 14:45 - How did Sonny convince Michael Jordan? 18:06 - What happened after the Michael Jordan deal? 20:31 - How was it like working with Phil Knight and the Nike team? 22:28 - How should young founders build brands? 26:15 - How do founders convince an athlete endorse their brand? 32:33 - What makes Nike's marketing great? 35:41 - What are Indian brands missing and what can they learn? 39:30 - Working on the Air movie 45:21 - How do I get good at scouting people like this early? 50:30 - How athletes become bigger than brands 53:58 - What can India learn from U.S. about building multiple sporting leagues that can become massive? 59:11 - Sonny’s negotiation tactic 1:01:51 - Reflecting on Sonny’s career journey GrowthX members get access to : 💎 Weekly live learning (AI, product & marketing) 💎 In-person curated monthly events in 11+ cities 💎 AI credits & perks from top brands worth ₹4L 💎 10 self-paced product & marketing programs 💎 4,500+ member online vetted community 💎 200+ interview prep lessons with Elevate Follow GrowthX : 👉 Subscribe and turn on notifications 🔔 so you don’t miss any videos 👉 Follow us on LinkedIn:   / growthxclub   👉 Follow us on Instagram:   / growthx.club   👉 Follow us on Twitter:   / growthx_club