75 Days to Build LA's Biggest Independent Fashion Event

This is the first of hopefully many youtube documentaries we release to chronicle the work that goes into toofar, and events in this space. I hope everyone who watches enjoys all the work me and the Somberian team put into this. -Mason Chapters: 00:00:00 - Intro 00:00:58 - Opening interview 00:02:30 - First photoshoot 00:02:43 - Fading tee's/building rack 00:03:28 - Sewing/sourcing 00:06:14 - Organic marketing journal 00:06:57 - Bomber jacket overview 00:07:42 - Photoshoot 2 00:08:17 - Journal for those who want to start 00:10:27 - Headquarters denim release 00:12:57 - Sun fading 00:13:40 - Check in 2 weeks out 00:14:24 - Preparing catalog 00:14:41 - Accessories arrive 00:15:17 - Pop up booth plan 00:15:35 - 10 days out 00:16:53 - 3 days out 00:18:21 - 1 day out 00:19:18 - Getting to LA/Set up 00:20:22 - POP UP 00:20:46 - 42ceo interview 00:21:58 - Henry Valero interview 00:23:30 - Twofold interview 00:24:54 - 5pm 00:25:29 - Customer interview 00:26:14 - Closing interview 00:30:02 - Credits