Search engine marketing and display advertising | Google Digital Marketing & E-commerce Certificate

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce. Take the Certificate HERE: https://www.coursera.org/google-certi... Why earn a Google Career Certificate? ► No experience necessary: Learn job-ready skills, with no college degree required. ► Learn at your own pace: Complete the 100% online courses on your own terms. ► Stand out to employers: Make your resume competitive with a credential from Google. ► A path to in-demand jobs: Connect with top employers who are currently hiring. Chapters: 00:00 Introduction 00:27 Welcome 3:16 Understand SEM and why someone would do it 10:09 Common SEM ad formats in Google Ads 14:16 How Google Ads works 21:00 Identify keywords and understand the ad auction 26:49 Best practices when creating a Google Ad in Search 31:40 Introduction to Display Advertising Subscribe HERE: https://goo.gle/subscribegcc #GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce