LA COMUNIDAD COMO FAMILIA: BRONX GIRLS SKATE x NIKE SB

Try to remember what's happening right now with the release of Virgil Abloh Archives' Alaska and Jordan Brand collection. Nike SB's dunks remained a coveted item for an entire community. Every collaboration announced immediately generated a surge in popularity, and the reaction was remarkably similar: angry people, highly publicized dynamics, limited-edition pairs, and skyrocketing resale prices. The reason for their success was their ability to find the right stories—not necessarily the most popular ones, but those that truly connected with the core of skateboarding. The effect wasn't immediate, of course; many things had to happen before the dunk's reign arrived, and it lasted quite a while. Unfortunately, this was one of the reasons why the attention began to wane. The stories are still good, but the circumstances have changed, and so has the audience.