B2B Websites That Convert: What Industrial Brands Get Wrong & How to Fix It

In this webinar, Dylan Kohlstadt, CEO of Shift ONE Digital, breaks down the 8 most common mistakes industrial, engineering, and manufacturing brands make on their websites, and exactly how to fix them. If your website isn't generating qualified leads, it's not doing its job. This session shows you what high-performing B2B websites do differently, from messaging clarity and buyer journey design to technical content, SEO, and CRM integration. Whether you're in manufacturing, engineering, logistics, or another technical sector, this is the practical playbook your website has been missing. What You'll Learn: Why most industrial websites fail to convert, and what to do instead How to speak to engineers, procurement managers, and CFOs on the same page How to build trust through proof, not claims Why SEO should be a revenue driver, not a tick-box exercise How to connect your website to your sales process for faster conversions Subscribe for more expert-led B2B marketing insights and webinars. #B2BMarketing #IndustrialMarketing #B2BLeaders #ManufacturingMarketing #DigitalMarketing #SEO #LeadGeneration #LinkedInMarketing #MarketingStrategy #ShiftOneDigital #DemandGeneration #SalesAndMarketing #MarketingWebinar