What makes a breakthrough product? – with Deirdre Walters

Visit my website to achieve the next step in your product career at: https://productmasterynow.com/ What makes a breakthrough product? – with Deirdre Walters #productmanagement #productinnovation #voiceofthecustomer #deirdrewalters Welcome to the Product Mastery Now channel!  In this episode, Deirdre Walters, co-founder of Untapped Innovation, shares insights from years of experience in consumer goods. Learn why many products fail and how to listen to your customers to make sure yours doesn't. Listen to this episode and avoid missing the career-defining insights that accelerate your journey from product manager to product leader. Key Topics Discussed: The Consumer is Boss The Technical Product Story Framework Example of the Power of Storytelling in Product Development Common Innovation Pitfalls and Solutions Tools for Innovation from Untapping Innovation Full show notes of this discussion at: https://productmasterynow.com/596 ✨ Boost your product management skills with tailored training programs—learn more at https://productmasterynow.com/training/ 🎧 Check out all podcast episodes with actionable insights and strategies for product managers, leaders, and innovators at https://productmasterynow.com/mastery Stay tuned for more tips on managing products customers love! Timestamps: 00:00 Deirdre's career at Procter & Gamble 06:23 Focus on consumer and ownership 07:06 Learning at P&G through communities 11:57 Proactive R&D and user understanding 16:11 Developing a corporate storytelling framework 17:37 Using storytelling in marketing 23:09 Consumer as the hero 25:30 Microfiber cloths and cleaning insights 26:56 Technical product story framework 33:19 Understanding product development layers 34:52 Explaining the technical mode of action 37:36 Using systems for innovation 🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.    / @productmasterynow   📚 Product Innovation Book https://www.amazon.com/Product-Develo... 🔗 Stay Connected With Me LinkedIn:   / chadmcallister   Website: https://productmasterynow.com/ ============================= 🎬Suggested videos for you: ▶️    • How to innovate and help your company – wi...   ▶️    • Be part of the 5% of organizations impleme...   ▶️    • Skills that keep product managers relevant...   ▶️    • Train your mental fitness to improve your ...   ▶️    • So-called “best practices” for organizatio...   ================================= 🔎 Related Phrases: Product innovation framework, Technical Product Story Framework, Consumer goods innovation, R&D product development, User-centric design, Jobs-to-be-Done framework, Emotional connection in products, Cross-functional teams, Concept development, Storytelling in product management #producmanagement #productleadership #innovation #productdevelopment #productmanagers #productinnovation #Procter&Gamble #R&D #technicalproductstoryframework #consumerresearch #jobstobedone #storytelling #cross-functionalteams #MVP #user-centricdesign #consumergoods #dierdrewalters #untappinginnovationed #chadmcallister #ProductMasteryNow