De Arquitecto a Llenar Estadios con KISS, Coldplay y Bruno Mars

Subscribe to our YouTube, Spotify, and Apple Podcasts channels ☝️ so you don't miss an episode, and visit https://www.dirige.com to join our membership for business owners and entrepreneurs. Alberto Menacho is the Founder of TQ Producciones. TQ Producciones is a company dedicated to the development of culture through the promotion and production of top-tier international works, events, recitals, and concerts featuring artists such as Yo-Yo Ma, Midori, Nelson Goerner, and more. In addition to classical music, Alberto has produced concerts for bands and artists like KISS, Coldplay, Guns N' Roses, Bruno Mars, Phil Collins, Megadeth, Ozzy Osbourne, and Sting. Buy your ticket for Nelson Goerner on June 15th: https://www.ticketmaster.pe/event/nel... ════════════════ If you're a business owner, visit https://www.dirige.com to become a member. Everything you need to grow: Learn, receive guidance, and hire the best. For less than the monthly cost of hiring an intern. If you want to become an Era Digital Partner, visit: http://eradigitalstudios.com/ We help companies tell stories that build trust and drive demand. We've had the opportunity to work with amazing companies like HP, Audi, Cabify, Samsung, Rappi, Epson, Prosegur, ON, Sony, and many more. ════════════════ This chapter is brought to you by our partners: Cabify for Business: Companies looking to scale need modern, efficient, and future-proof operations. That's why today, more than 3,000 leading companies already trust Cabify for Business and Cabify Logistics to centralize their mobility and logistics, with automated reports, full traceability, verified drivers, and 24/7 support to operate with greater control and efficiency. Get in touch: https://bit.ly/cabifyparaempresas Buk: The human resources software that centralizes and automates spreadsheets, payroll, and performance reviews, powered by AI to turn data into strategic decisions. The result: more productive teams and happier workplaces. More than 10,000 companies in Latin America already use Buk. Get in touch: Peru: https://www.buk.pe/, Colombia: https://www.buk.co/, Chile: https://www.buk.cl/, Mexico: https://www.buk.mx/ Comunal Coworking: This episode was filmed at https://www.comunal.co, a company that offers workspaces in Peru and Mexico. Ideal for freelancers, small teams, and large teams. Common Areas, Private Offices, Dedicated Desks, and Meeting Rooms on Demand: Reserve, pay, and enjoy all of Comunal's meeting rooms whenever you need them. Visit: https://comunal.co/es-PE/ ════════════════ Digital Era Channels Spotify: https://spoti.fi/3F9GkUi Apple Podcasts: https://apple.co/3PQ3qV6 Instagram: https://bit.ly/3rKXjt9 TikTok: https://bit.ly/46mvjel LinkedIn: https://bit.ly/3RS5LS8 ════════════════ Moments: 0:00 - Crisis at a KISS concert 8:02 - Coldplay concert 10:44 - From London to Lima 15:23 - Advertisement (Buk) 16:49 - Creating an Architecture Magazine 21:16 - Selling Something That Doesn't Exist 25:11 - Leap into Classical Music 32:53 - The Sponsorship Business 34:17 - Influence of a Pianist Mom 37:01 - Advertisement (Cabify for Business) 38:20 - Midori Concert 43:35 - Psychology of Superstars 48:13 - “Stardust” Magic That Can't Be Taught 52:08 - Concert Promotion 1:02:27 - Advertisement (Dirige) 56:43 - The Concert Business 1:11:21 - What Makes a Good Concert 1:15:43 - The Future of the Industry 1:24:31 - What's Happening with Culture 1:35:39 - Final Rapidfire Dynamics