The $90 Billion Opportunity: Why Brands Must Bridge the App Gap

While mobile app user acquisition is a massive $90 billion market—three times the size of the entire CTV industry—many brands still lack a dedicated app strategy. In this video, we sit down with Itai Cohen, Chief Strategy Officer of Digital Turbine at the POSSIBLE conference to discuss the evolving mobile ecosystem. Discover how Large Language Models (LLMs) are driving users toward app properties, why apps offer a more premium environment for advertisers than the open web, and how brands can tap into this massive, underutilized supply path to reach highly engaged audiences. Chapters 00:00 – The Connector of the Mobile Ecosystem 02:33 – Evolution of Gaming and AI in Mobile Media 04:02 – How LLMs are Shifting Traffic from Web to Apps 05:18 – The Strategic Layer: Nuances of App Advertising 10:01 – Bridging the Language Gap Between Brands and Developers ** Subscribe for More ** ⚡On Point Newsletter: https://www.linkedin.com/build-relati... ⚡Spotify: https://open.spotify.com/show/5yFF2In... ⚡Apple: https://podcasts.apple.com/us/podcast... ** Let's Connect ** ⚡ LinkedIn -   / peggyannesalz   ⚡ Instagram -   / peggyannesalz   ⚡Website - https://www.mobilegrove.com