Michael Bierut — "How to Think Like a Designer"

New York-based graphic designer Michael Bierut – partner at Pentagram and long-time friend, supporter, speaker and emcee at Design Indaba Conference – took to the Conference stage in 2015 with some extra special news. Bierut announced the creation of his first ever monograph: How to: Use graphic design to sell things, explain things, make things look better, and (every once in a while) change the world. In this powerful talk, Bierut shares the real stories behind iconic projects including the building signage, branding, identity redesign, NYC pedestrian wayfinding systems, and transformative public library projects for underserved schools. Learn how graphic design shapes culture, influences human behavior, improves cities, and creates meaningful emotional connections through logos, typography, packaging, branding, environmental graphics, and user experience design. This Design Indaba presentation is packed with creative insights, branding strategy, design thinking, visual communication lessons, and inspirational stories for graphic designers, students, creatives, entrepreneurs, marketers, and anyone passionate about innovation, architecture, typography, and the power of great design. In the four decades Bierut has been working as a graphic designer he has gained a significant amount of knowledge and worked on some iconic branding and identities. His clients include Saks Fifth Avenue, The New York Times, The Museum of Art and Design, MIT Media Lab, and the Department of Transportation of the City of New York. People say graphic design is harmless, people say it is ephemeral, people say it is cosmetic, people say it doesn't mean all that much, but you can ruin the world with graphic design! Luckily Michael Bierut has never been guilty of that, far from it. This speaker talk is 40 minutes of Bierut’s humour, humility and insight. More from Design Indaba: → Other Graphic design talks:   • Graphic Design   → Design Indaba Classics:    • Most watched videos   #GraphicDesign #DesignIndaba #MichaelBierut #Branding #Typography #LogoDesign #CreativeInspiration #DesignThinking #VisualIdentity #CreativeProcess #Pentagram #DesignTalk #BrandStrategy #UXDesign #PackagingDesign #Wayfinding #NewYorkDesign #CreativeLeadership #DesignConference #VisualCommunication #DesignerLife #ArtAndDesign #Innovation #CreativeStorytelling #DesignEducation #TypographyDesign #BrandIdentity #ArchitectureAndDesign #MarketingDesign #CreativeIndustry