Marketing For Therapists: Build a Thriving Therapy Private Practice

What if I told you that the key to a thriving therapy practice isn’t more clinical training—it’s gaining essential marketing skills? Yep, I said it. As therapists, most of us were trained to serve, not sell—but when you’re running your own private practice, knowing how to connect with the people who need you is essential. And trust me, marketing for therapists doesn’t have to feel gross, pushy, or fake. In this episode of Love, Happiness & Success for Therapists, I sit down with the incredible Candice Thompson, LMFT, who built a booming private practice in Silicon Valley and grew her professional presence on LinkedIn by 10X—all while staying rooted in authenticity and clinical integrity. We dive deep into the real-world marketing strategies that work (and what doesn’t), the mindset blocks that keep too many talented therapists struggling, and how to get past the “ick” factor around sales. If you’ve been quietly panicking about your empty calendar—or feeling conflicted about promoting your work—this episode is for you. Timestamps: 00:00 - The Unspoken Truth About Therapy Skills 03:01 - The Reality of Private Practice 05:44 - Overcoming Resistance: Embracing Marketing and Sales 09:17 - From Imposter Syndrome to Mastery 16:39 - Finding Your Niche: Aligning Passion with Practice 21:05 - Industry Trends: Navigating the Competitive Landscape 25:53 - The Power of Authentic Relationships in Marketing 28:23 - Pricing Strategies for Therapists 32:48 - Marketing Strategies for New Private Practices 34:24 - Building Professional Relationships and Networking 38:28 - Leveraging LinkedIn for Professional Growth 40:25 - Ethical Concerns in Mental Health Tech 43:04 - Future of the Coaching Industry and Regulation 46:05 - Practical Advice for Therapists 49:49 - Connecting with Candice Thompson This episode is packed with insights that will transform how you think about your role as a therapist and an entrepreneur. You’re not just a healer—you’re a solopreneur with a mission. You have something unique to offer the world. And learning how to share that — not in a pushy, salesy way, but in a real and resonant way — is part of your path. If this conversation inspired you, I’d love to keep supporting your journey. I send out a monthly e-newsletter for therapists filled with thoughtful resources, practical tips, and the occasional love note reminding you that you’re doing just fine. You can get connected here: https://courses.growingself.com/ And if you’re active on LinkedIn, I’d love to get in touch personally! That’s where I share more expert insights, professional conversations, and upcoming trainings for therapists. Find me here: linkedin.com/in/drlisabobby Xoxo Dr. Lisa Marie Bobby www.growingself.com P.S. If you know someone who could benefit from this episode, I invite you to share it with your colleagues or professional network. It’s such an important part of building sustainable, thriving careers as therapists! Let’s help each other learn and grow.