AI for Marketing 101

Curious about how AI can transform your marketing? AI for Marketing 101 is for anyone who wants to explore how to start using AI to work smarter, save time, and achieve better results - all without needing to be a tech expert. You’ll gain insights into the current marketing landscape, see real-world examples of how AI is being used effectively, and discover the most common and impactful ways AI is applied in marketing today. Through practical insights, case studies, and even a live demo, you’ll explore how to use AI to support content creation, campaign planning, and performance analysis. Expect actionable takeaways, useful resources, and an honest look at the pros and cons of AI in marketing, leaving you inspired, informed, and confident to start experimenting straight away! Speaker: Catarina Coelho, Head of Marketing at CodeBase, brings 10+ years of experience building tailored, performance-driven marketing strategies across tech, digital and SaaS. She specialises in turning data and insight into scalable growth, blending analytical thinking with creative execution to drive meaningful engagement and commercial impact.