Joyas Nacionales: 7SIFF Director y Productor del Festival, Julian Montero y Milton Ekman - T3 Ep. 12

🎙️🎬 In this episode of National Treasures, we talk with Julián Montero and Milton Ekman, creators of the 7th SIFF (San Sebastián International Film Festival). We discuss how the festival was born, the challenge of telling stories in just seven seconds, and how they managed to turn a unique idea into an international phenomenon. We also talk about social media, new ways of consuming audiovisual content, creativity, viral marketing, and the relationship between the internet and contemporary cinema. A conversation about innovation, film, and how new generations are reinventing the way we create and watch content 🎬📱 🎧 Also available on Spotify. 📲 Follow us on Instagram and TikTok as @joyas.nacionales 📌 Don't forget to subscribe, like, and turn on notifications for more content about Argentine cinema. 🎬 Watch more episodes of Joyas Nacionales: • Joyas Nacionales: The Act in Question - Te... 📱 Our social media: Instagram: /joyas.nacionales TikTok: /joyas.nacionales YouTube: / @joyas.nacionales 📌 Available on Spotify and other sites: Spotify: https://open.spotify.com/show/4AopclC... Amazon Music: https://music.amazon.es/podcasts/711d... Deezer: https://dzr.page.link/xiY79ahpirCRxtGfA Ivoox: https://www.ivoox.com/podcast-joyas-n... 00:00 Intro 01:35 Guest introductions: Julián and Milton 02:08 Individual segment: Julián Montero 02:40 Individual Tour: Milton 03:08 How was the 7 SIF born? 04:15 Why 7 seconds and not 10 or 15? 05:07 The story of Vine and ultra-short videos 06:35 The standardization of social media and short videos 07:22 What happens to people when you tell them about the festival 08:12 At what point did the festival go from a joke to something serious? 09:20 From the first online edition to cinema: how it grew 10:09 The invisible work behind programming a festival 11:33 Talks at universities and the connection with participants 11:49 What are the selection criteria for the short films? 13:30 The challenge of being objective with the selection 17:07 How have the plots evolved over the years? 18:33 Production vs. Narrative: The Great Internal Debate 19:54 The Role of the Jury and the Criteria That Sometimes Surprise 20:44 What Was Decisive for the Festival's Growth? 22:55 The Case of BARS and Festivals That Generate Their Own Community 24:05 The Limit Is No Longer Time, But the Number of Submissions 25:12 Playfulness as the Driving Force of the Festival 26:13 What Differentiates a 7-Second Short Film That Works From One That Doesn't? 28:11 What Did You Learn About Storytelling That You Didn't Learn on a Feature Film? 29:18 The Power of Synthesis in 7 Seconds 30:08 Cinematic Resources: It's Not About Using Them, But How to Use Them 33:04 What Were the Challenges of Starting the Festival from Scratch? 34:12 Explaining the concept to new brands, juries, and venues 37:10 Social media as a dissemination tool 38:15 Unexpected international reach 40:29 Vertical video: a valid resource or a festival limitation? 43:17 Recurring themes 45:11 What does the 7th SIFF mean in the current festival landscape? 46:18 A film is a film regardless of its length 50:23 Is the short format changing how we consume cinema? 53:43 What genres or themes predominate at the festival? 54:34 How the program is put together: order matters 57:17 People repeat what has already worked 58:25 How many films should you submit? 59:14 The audience's response in the theater 01:01:06 Getting into a festival is harder than winning 01:02:15 How is the festival funded? 01:04:12 What do you hope someone taking away from participating for the first time? 01:05:50 The invisible production aspects that make the festival possible 01:07:10 The live-streamed ceremony and the malfunctioning microphone 01:07:58 What surprised them most: the community that formed 01:10:46 What did they learn from organizing the festival year after year? 01:12:41 Is there a short film that changed their perspective on what can be done in 7 seconds? 01:14:21 What role do emerging filmmakers play? 01:15:08 Did the limitations liberate or restrict them? 01:16:43 Audience vote vs. jury vote 01:17:53 How did you build the festival's visual identity? 01:19:17 What sets you apart: a unique offering 01:20:23 The audience experience at the festival 01:22:19 How do you handle copyright issues? 01:23:38 AI in film: resource or threat? 01:25:41 How do you see the future of festivals in an increasingly digital world? 01:26:32 People are returning to in-person events, and festivals are benefiting 01:29:40 The goal of partnering with other festivals 01:30:12 Questions from previous guests