Branding & Cultura: Estratégias de Posicionamento com Erich Shibata da CIMED | ROI Hunters #240

🔴 Get a free marketing diagnosis: https://marketing.v4company.com/yt-de... By clicking the link and filling out the registration page, a V4 Company specialist will contact you for a free 1-hour consultation, tailored to your business. You will receive a complete diagnosis of your marketing, with personalized strategies to attract more customers and increase your revenue. Exclusive for companies that bill more than R$ 100,000 per month and want to exceed this revenue ceiling. Click the link and don't miss this opportunity! _ Learn marketing and branding from one of the biggest names in the market and discover how to create a strong and leading brand in your sector. In today's episode, we welcome Erich Shibata, Creative and Branding Director at Grupo Cimed, the 4th largest pharmaceutical company in Brazil. A preview of what you will discover in the episode: • What exactly is branding, in practice? • How did Cimed make yellow the brand's main asset, to the point that people see anything yellow and immediately think of Cimed? • Behind the scenes of Cimed's collaboration with Fini and the financial results it generated for the company. • The importance of having a brand humanization strategy on social media. • What is Cimed's organizational culture like, and what strategy was used to strengthen relationships with retailers and improve product placement on shelves? _ Where to find the hosts and guest:   / denerlippert     / oguilhermelippert     / erichshibata   _ 📣 Advertise your brand on ROI Hunters: [email protected] _ 🔔 Did you like the content? Subscribe to the channel and activate the bell to receive more episodes about marketing and growth. #roihunters #podcastmarketing #marketingdigital #branding #cimed #carmedfini #socialmediamarketing #marketing #organizationalculture Branding & Culture: Positioning Strategies with Erich Shibata from CIMED