Лена Павельева: как создать успешный бренд? Дружба с Миногаровой; возвращение

Avito Travel. Everything will go as booked. And with cashback bonuses: https://bit.ly/3VSwHBv BORK Hair Dryer and Styler — https://www.bork.ru/s/F732MUR/ Today, my guest is Lena Pavelyeva, a brand creation and promotion specialist. We talked about effective PR strategies, the differences between a coach and a psychologist, fashion, and Lena's current projects. How did she return to Moscow? Why did she stop working with Gosha Kartsev and Masha Minogarova? And what brand promotion strategies are the most effective? Enjoy! Subscribe to Madonna's Telegram channel https://t.me/fashion_mur Timecodes: 0:00 - Start 1:33 - The most pleasant and unpleasant event of the past year 3:45 - Returning to Moscow from Israel 7:49 - Lena Paveleva's family 11:50 - How did Lena experience the war in Israel? 16:51 - Therapy with a psychologist 22:49 - What is Lena Paveleva doing now? 25:17 - Working with Gosha Kartsev 30:46 - Contracts after the start of the Second World War 32:42 - Working with Masha Minogarova 36:48 - Why did you stop communicating with Masha Minogarova? 40:20 - Is Lena working with Gosha Kartsev now? 42:10 - Does Lena Paveleva not understand fashion? 46:41 - On Collaboration 51:22 - Brand Creation Failures 57:46 - Is Personal Branding Necessary? 1:00:58 - Is Blogger Email Marketing Effective? 1:05:34 - Brand Packaging Trends and Anti-Trends 1:10:16 - Panic Attack Treatment 1:13:34 - What's the Difference Between a Coach and a Psychologist? 1:19:37 - What Does Lena Pavelyeva Earn the Most From? 1:24:39 - Favorite Clothing Brands 1:26:29 - Who Wears What? #interview #fashion #marketing