Digital Marketing Institute Podcast | #137 How AI is Changing Search

Search is changing faster than most marketers realize.  In this episode, ⁠Will Francis⁠ speaks with ⁠Crystal Carter⁠, Head of AI Search and SEO Communications at Wix Studio, a role focused on helping brands understand how AI-powered search is reshaping online visibility and discovery. They discuss the rise of AI search, the growing role of AI agents, and what these changes mean for brands trying to stay visible online.  As AI-powered search transforms how people discover and engage with information, Crystal explores the emerging trends marketers should be watching closely and why some long-held assumptions about search may need to change.  Crystal’s top 3 tips for marketers:  1. Measure your AI visibility: track how much traffic is already coming from AI tools and monitor how it changes over time  2. Make your website more actionable: ensure every page gives users and AI agents a clear way to take action  3. Check how AI tools describe your brand: test prompts across multiple LLMs and look for consistency in how your business is represented  Follow Crystal Carter at https://www.wix.com/seo/learn/experts... Follow Will Francis at https://willfrancis.com/ Follow and learn with the Digital Marketing Institute at https://digitalmarketinginstitute.com... ------------------------ If you are interested in hearing more, subscribe here or follow us on Spotify: https://spoti.fi/2YHVbA5 Are you interested in becoming a DMI Member? Check out the link for more info: https://bit.ly/3rhXQg7 About the Digital Marketing Institute The global standard in digital marketing certification! The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career. Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, AI, and more. Join our global members and get the skills that employers want and make your impact. Why choose Digital Marketing Institute? DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands. Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry. #digitalmarketing #digitalmarketingcourse #marketingpodcast #DMIPRO #digitalmarketingcareer #digitalmarketinginstitute #marketing #aimarketing Website - https://bit.ly/2MmLbdj LinkedIn - https://bit.ly/3cDArBY Facebook - https://bit.ly/36DbuTi X - https://bit.ly/3cDAAFw Instagram - https://bit.ly/3cwwRJM