How Your Strategy Can be Great by Design | Lawrence Chong | TEDxNewton

Lawrence shares his unlikely path to being a Strategist through Design and how that discovery led him on a 20-year journey to uncovering a unique code to decipher great strategy. Going from Leonardo Da Vinci to SpaceX then Steve Jobs, Lawrence shares the three elements for great strategy. A concept worth pondering. “What do you see?” This question by his design lecturer pivoted the life of Lawrence from seeking priesthood towards design as a change ministry since 2002. It launched him on a lifelong quest to help leaders, organizations, and communities to see their value with new eyes. The Founder of Consulus, an innovation by design firm that operates in 16 countries. He served as President of Design Business Chamber Singapore. He is passionate about designing an inclusive economy. An activist for dialogue, Pope Francis appointed him to serve on his interfaith council in 2020; Lawrence wears many hats with one purpose: Change by Design This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx