Why So Many Dogs Are Itchy (and What Actually Helps) | Dr. Barbara Royal DVM

Constant scratching, licking, or flaky skin? In this Feed Real Institute Live, Dr. Barbara Royal, DVM, CVA — pioneering holistic veterinarian, author, and founder of the Royal Treatment Veterinary Center — joins Ruby from Feed Real to uncover why so many dogs are itchy and what truly helps. From fats and the microbiome to over-bathing and stress, Dr. Royal breaks down what’s really behind chronic skin issues — and how you can help your dog heal naturally without jumping straight to steroids or harsh medications. 🔥 What you’ll learn: The real reasons dogs itch (and why it’s not always “chicken”) How fats, omegas, and gut balance influence skin health Why over-bathing and over-brushing can make things worse The role of stress, hormones, and the microbiome in skin irritation Practical fixes: food, herbs, environment, and topical support Safer alternatives to Apoquel, Cytopoint, and harsh meds 👩‍⚕️ About Dr. Barbara Royal: Founder of the Royal Treatment Veterinary Center in Chicago, former AHVMA president, and author of The Royal Treatment: A Natural Approach to Wildly Healthy Pets. Known for her “East meets West” approach, Dr. Royal teaches globally on integrative medicine, acupuncture, and nutrition. 📍 Learn more about the Feed Real Summit and our education programs: feedreal.com/summit #FeedRealInstitute #FeedRealSummit #DrBarbaraRoyal #DogAllergies #ItchyDog #CanineSkinHealth #DogNutrition #HolisticVet #NaturalHealing #FeedRealMovement