Inside the OR: What Surgeons Won't Tell You to Your Face

Ready to break into medical sales? Join the RepPath Academy today: https://reppath.com/pages/pricing What Surgeons Secretly Wish Sales Reps Would Stop Doing In this episode of the RepPath Podcast, Joe Licata breaks down medical sales from the surgeon's point of view, the habits that quietly damage a rep's credibility in the OR, and exactly what it takes to become the rep every doctor wants in the room. You'll learn: Why doctors don't care about your product nearly as much as you think, and what they actually care about The danger of "getting ahead of your skis" and trying to play doctor How to properly prepare for a case, including who to call when something goes wrong The single OR etiquette rule that matters more than any other (hint: don't touch the blue) Why surgeons sometimes test new reps on purpose, and the one response that will torpedo your credibility How to handle a doctor's complaint or a bad case outcome the right way Why medical sales is a long game, and how top reps build million dollar territories one relationship at a time Whether you're new to the field or a seasoned rep, this episode is packed with real, practical advice for building trust with physicians and becoming a true asset in the room. Struggling to break into medical device or pharma sales? Still getting ghosted after interviews? The RepPath Academy has helped countless reps land jobs at top companies nationwide. We work with you until you get the job, no hidden fees, no shortcuts. 👉 Join the RepPath Academy: https://reppath.com/pages/pricing New episodes every Monday and Wednesday at 3PM Eastern. Subscribe so you never miss an episode. #MedicalSales #MedicalDeviceSales #SalesTraining #RepPathPodcast #SalesCareers