How Stanley Turned A 110-Year-Old Water Bottle Into A $750 Million Business

Established in 1913, Stanley has been supplying drinkware to blue-collar workers and outdoor enthusiasts for over a century. However, in 2019, with the relaunch of their Quencher, they attracted a new audience, propelling the 110-year-old company to seemingly overnight success. Since 2019, driven by the Quencher's popularity, Stanley's annual sales have surged from $73 million to a projected $750 million in 2023. Correction: 8:31 - Stanley has seen a growth of over 300% in sales between 2019 and 2023. Producer: Lauren Shamo Senior Managing Producer: Eric M. Clark Camera: Dmytro Savchuk Animator: Elham Ataeiazar, Gene Kim Reporter: Nicolas Vega Narrator: Ashton Jackson Additional Footage: Getty Images, Newspapers.com, Stanley Read more about Stanley here: https://bit.ly/4axp4H8 Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt #CNBC #CNBCMakeIt How Stanley Turned A 110-Year-Old Water Bottle Into A $750 Million Business